The Benefits of Backlinks
Backlinks are the digital thumbs up that tell search engines your content is worth ranking. Specifically, quality backlinks from relevant websites amplify your SEO efforts as they are viewed as endorsements.
Getting linked on top news sites or blogs will help your website get noticed by new customers in your target market. This leads to more conversion events, like sign ups or product purchases.
One of the top benefits of backlinks is increased traffic to a website. This is the direct result of being linked to by high-quality websites that have a lot of authority.
These sites are linking to you because they have valuable content that their visitors would benefit from. This is why it’s important to create content that will add value to those you’re trying to attract.
If you have a strong enough domain authority, search engines will pick up on this and start ranking your content higher in their SERPs. This is because Google views backlinks as votes; the more websites that vote for your content, the more relevant and valuable it assumes your web pages to be.
This doesn’t just increase your visibility in the SERPs, though. It also increases the amount of referral traffic your site receives. Referral traffic is traffic that comes from people clicking on links within articles and blog posts to land on your website.
The increased visibility and traffic that comes with backlinks leads to more conversions for your business. These conversions could be more people visiting your website, signing up for your email newsletter, or buying your products and services.
This is especially true for niche-relevant backlinks. These are links from websites within your industry that link to your content. They help to build your domain authority and demonstrate that you’re an expert in your field. This helps to drive more relevant visitors to your website and improves search engine rankings.
Another benefit of quality backlinks is that they keep the SEO flywheel spinning long after your initial link building campaign. This is because incoming links can impact the Page Authority (PA) score of a web page, which determines its likelihood of ranking in search engines for certain keywords. This is a major advantage for both new and established sites.
When you gain a backlink from an established website that already has a high Domain Authority, it can increase your own authority. The higher your DA, the more likely Google is to trust you and your content on topics that relate to your industry.
This is one of the reasons why it’s important to build good relationships with your industry colleagues. They’ll vouch for your content, and when they do, their consumers will take notice.
In addition, if you’re featured in a news article or blog post, this creates a chain effect where other bloggers and journalists read the story and want to cover it too. This can bring in a lot of new traffic for you that keeps on coming even after the initial surge has died down. This is known as the flywheel effect of backlinks. This is another reason why it’s so important to get your content on the right blogs and news websites.
Increased Brand Awareness
While many people talk about the one benefit of backlinks that is a boost to search engine rankings, they often forget that there are multiple benefits that come with quality backlinks. These additional advantages help to make the hard work that goes into building quality links and implementing an effective SEO strategy worth the investment.
Getting coverage and a backlink from a top website or publication will drive new traffic to your site. But this traffic doesn’t just stop at that first surge of visitors – it keeps coming every day for as long as the backlink stays in place.
As we mentioned earlier, backlinks are like digital votes of confidence. Google’s ranking algorithm takes into account how important and authoritative a linking website is when assessing a web page’s SEO value. This is why pages with more backlinks tend to rank higher on Google SERPs for relevant search queries. This is especially true of backlinks from trusted and authoritative websites.